Visitors in search of Puerto Vallarta’s vibrancy and authenticity can roam the narrow streets of the Romantic Zone, or “Zona Romantica” as it’s referred to by locals. Offering a traditional old-town feel and densely populated with shops, restaurants, bars, and galleries, Puerto Vallarta’s Romantic Zone is one of the most alluring areas of the city. Bordered by the Rio Cuale on the north, Santa Barbara Street on the south, Insurgentes Street on the east, and Playa de Los Muertos on the west, the Romantic zone is also known as Other Old Town, The South Side, and Colonia Emilano Zapata.
The charming cobblestone avenues wind through the lively and colorful neighborhood, with business owners and artisans enthusiastically engaging with the pedestrians strolling by. Locals and tourists, alike, are lured by the Romantic Zone’s luster; its cultural intrigue, abundant food options (including many well-regarded street food vendors), locally-made artifacts and the city’s most popular beach, Playa Los Muertos, easy to fall in love with. Whether you’re in search of a memorable al fresco meal, unique tropical cocktail or locally-made artisan souvenir, the Romantic Zone is sure to satisfy your desires.
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